The development of esports is happening frantically, confirmed by many conferences and professional events. For example, many iGaming industry leaders will attend the SBC Summit 2024 in Lisbon soon. At this event, industry representatives can learn more about the products and insights of the BETER brand in more detail, which offers an extensive sports and esports content portfolio.
Since esports as a direction covers an increasing audience every year, the emergence of key trends in 2024 will be quite understandable.
Understanding the major areas of the discipline will benefit esports contentcreators, competitors, brands, team managers, and event organizers, helping them be more competitive.
Esports geographical tendencies: Asia-Pacific region and Latin America
The global esports market is actively attracting consumers’ attention in new regions. The expansion of geography shows how great the potential is in this direction and the growth of financial opportunities. Particular attention should be paid to the expansion of Asia-Pacific and Latin America.
- Asia-Pacific region. The following countries are leading in this region: China, Japan, and South Korea. The reason for esports’ popularity is the powerful gaming culture. Asian gamers prefer complex games and exhausting training. Experts predict that the number of players in this region will grow to 140 million this year.
- Latin America. In this region, the young population has a high level of technical knowledge, which makes esports competitions an engaging form of leisure. This tendency is evident in the increase in local tournaments and organization investment.
AI and esports:
There is no industry where artificial intelligence is not currently used, so esports has not become an exception. The development of this field is actively used, as it helps to make more detailed analytics. Artificial intelligence helps collect information about player actions, which motivates esports players to learn and improve their skills.
Also among the key innovations is the ability to provide a more accurate prediction of the results in the game.
It is worth noting that the future of esports depends on many trends, such as the active use of mobile applications, blockchain technology, and the organization of special facilities. Taking these trends into account and using them effectively will help develop a successful brand strategy in esports for those companies that plan to build and compete in this direction.
