Amazon Web Services (AWS) has enabled Soft2Bet to migrate to a strategic model with excellent scalability and cost benefits, powered by machine-learning and data analysis. This shift has greatly sped up product time-to-market, improved player experiences, and significantly decreased infrastructure costs.
Developing a Data Ecosystem for Cloud Emphasis
Established in 2016, Soft2Bet quickly developed customized, comprehensive online gaming solutions across casino and sports betting. But the company was limited by siloed, rigid on-prem systems and disparate data sources that:
- Delayed marketing initiatives
- Complicated player support
- Stalled regulatory filings
To address these challenges, Soft2Bet upgraded its analytics infrastructure with AWS and Snowflake. This re-architecture created a single source of cloud-based data that removed on-premise hardware and served as not only a secure, but also a centralized place for data/state coming from various sources. With standardized security protocols in place, the risk and the number of failure points have been minimized, leading to integrated data across the board—and the integration of data drives ongoing innovation and growth.
Diving Deeper into Operational Efficiency with AWS Analytics
Using AWS analytics has given Soft2Bet deeper operational insights and accelerated business scalability. While a phased migration process that maintains high availability and data lifecycle management ensures no downtime, core AWS services like Amazon S3 and Amazon RDS have made data migration, storage, and management easier. Moving away from on-site hardware costs are saving millions of dollars a year, which can be directed to reinvestment and innovation.
The agile development and the fast experimentation
Soft2Bet’s transition to a cloud-based infrastructure has transformed their development process. Thanks to that, the team now benefits from the agility to experiment with new gaming ideas and iterate features rapidly — deploying updates in hours rather than weeks.
This cyclical methodology cultivates an environment in which even slight modifications to user interface elements or additions of game mechanics are quickly tested, and new iterations re-deployed; leading to a constantly evolving catalogue of products that increase player satisfaction as well as further securing Soft2Bet’s dominant position in the competitive world of iGaming.
Building a Cycle of Data-Driven Innovation
- Soft2Bet AWS Data Primary Advantages of Integration
- Accelerated product launches yield more data.
- More data leads to new innovations.
- You need to be connected to data to learn new trends.
- Allows personalized experiences to reach a wide audience.
- Moving servers off-site and out of the on-premises data center shrinks that physical footprint.
- Reduced operational overhead costs discover from the insights that drive future growth.
Tactical Benefits of Migrate into Cloud
- This positions Soft2Bet as a high-end European iGaming technology provider.
- Increases profitability.
- Enhances scalability.
- Improves user satisfaction.
- A case study in infrastructure performance, organizational resilience, and product innovation for companies seeking to elevate the above.
Stay Ahead of the Game: The Never-Ending Process of Growth
With its Unified Analytics Platform allowing continuous integration of disparate data sources, Soft2Bet can prototype and implement new ideas in just minutes, rather than weeks — a significant asset in the European deploying market. “At Soft2Bet, we dare to go beyond what the markets demand, embrace change and become another version of ourselves every day as we head toward the future,” says Founder and CEO Uri Poliavich.
Focusing on innovative solutions that stimulate growth, strengthen competitiveness, and provide the best possible brand and gaming experiences for its players, Soft2Bet’s successful migration to AWS showcases how transformation to the cloud can maximize business operations, promote creativity, and transform the iGaming sector.
